Creative and Art Direction
Collection designed by Ross Lovegrove Studio x Natuzzi Italia.
The team created the initial brief and conceptual base for the project. Sustainability and a Mindful Design were the key aspects for the new collaboration, challenging the main animal-leather furniture production of Natuzzi. The team wanted to show how a more conscious way of living doesn't necessarily compromise on aesthetics and design quality.
The collection won the Red Dot Award 2019.